Category

Design

Direct Mail Custom Branded Marketing Portal

By | Automotive, Design, Direct Mail, Insurance, Mortgage, USPS | No Comments

Influence Direct recently launched another national corporate program utilizing it’s highly successful branded marketing portal.  Since 2016, Influence Direct’s marketing portal solution has allowed companies with a large corporate footprint to provide employees with approved marketing products to use in their marketing program for client retention and acquisition programs.  This solution allows marketers to produce materials such as letters, postcards, snap packs, business cards, and marketing flyers all with the click of a button. These materials can be fully customized based on the individual needs of each client’s specific marketing piece.

Once materials are approved, users of Influence Direct’s marketing portal can go from logging in the website to checking out their job for printing and delivery in 9 simple steps:

  • Step One: Simply log in to our Web2Print site.
  • Step Two: Browse to the product you wish to purchase
  • Step Three: Select any attributes for the product
  • Step Four: Upload a list (for products that require a mailing list)
  • Step Five: Verify that all fields are correct
  • Step Six: Click “PDF Preview” to generate a PDF live proof
  • Step Seven: Insert any special instructions, fill out our approval form, and add the job to your cart
  • Step Eight: Give you job a name
  • Step Nine: Check out the job

If you would like more information on this service, contact us today for a free demo.

2016 Postal Facts

By | Automotive, Design, Direct Mail, Insurance, Mortgage, Uncategorized, USPS | No Comments

Postal FactsThe post office has been around for over 2 centuries and has changed significantly. According to the Postal Facts 2016, they have over 490,000 career employees and over 214,000 vehicles and they processed and delivered over 154,000,000,000 pieces of mail. That’s right…over 154 BILLION PIECES OF DIRECT MAIL!

Their computer network is one of the world’s largest networks. There are nearly 32,000 facilities and they receive more than 11,500,000 legitimate emails a day delivered to more than 214,000 email accounts. Their communications network supports and maintains more than 145,000 desktop computers, 23,000 notebook computers, 81,000 printers, 12,500 smart-phones, 112,000 phone lines and 310,000 hand-held scanners. They have 35 petabytes of storage capacity (which is equivalent to playing more than 88,700 years of songs on an MP3 player with no repeats). There are nearly 1,300,000 email messages blocked monthly due to viruses and more than 210,000 blocked due to content. More than 381,000,000 credit and debit card transactions are processed annually through their IT systems in Post Offices and through www.usps.com. They also had 1,500,000,000 page views on www.usps.com.

After seeing those numbers, have you ever wondered what a day in the life of the U.S. Postal Service is like? Below are some average numbers for just ONE day in the life of the U.S. Postal Service according to their “Just one day in the life of the U.S. Postal Service by the numbers” post.

  • 227.1 million — revenue received, in dollars
  • 5.9 million  — dollars paid to postal employees in salaries and benefits
  • 509 million  — number of mailpieces processed and delivered each day
  • 21.2 million — average number of mailpieces processed each hour
  • 353,000— average number of mailpieces processed each minute
  • 5,890 — average number of mailpieces processed each second
  • 206 million  — pieces of First-Class Mail processed and delivered
  • 7,184 —  number of letter carriers who deliver mail entirely on foot — The USPS Fleet of Feet
  • 122,000 — number of address changes processed
  • 3,630 — number of addresses added to our delivery network
  • 4.1 million — number of people who visit usps.com
  • 758,356 —  dollar amount of online stamp and retail sales at usps.com
  • 1.5 million —  amount of money spent on postage for Click-N-Ship labels
  • 146,850—  number of Click-N-Ship labels printed
  • 306,930  — number of money orders issued
  • 1.5 million —  dollars spent at self-service kiosks in Post Office lobbies
  • 0 — tax dollars received for operating the Postal Service

Visit www.usps.com for more information.

Direct Mail Is Not Dead

By | Automotive, Design, Direct Mail, Insurance, Mortgage, USPS | No Comments

“Research shows that 41% of people over 65, don’t use the internet at all. For marketers, that’s a huge segment that can’t be targeted by email or social media.” says Scott Taylor in an article he wrote for the Huffington Post.

A lot of people have been saying that direct mail is dead with all of the social media and internet marketing. I read an interesting article from the Huffington Post and thought I would share a little from it:

“Are you part of the 33% who find direct mail the most effective way to remember a product? How about the 79% of consumers who will act on direct mail immediately? Or maybe you’re part of the 74% of consumers who can’t wait to find out what’s in their letter box? If so, then no doubt you’re already well aware that direct mail is far from dead.

With the online consumer having an attention span of around eight seconds (yes, less than a gold fish), the online landscape exploding into a fierce battle of the brands and email marketing failing to hit targets for many businesses across the country, it may be time to the consider bringing direct mail marketing back into the fold of your strategic marketing plan.

If you’re still skeptical of the results direct mail can harness, here are five reasons why direct mail is very much alive and kicking.”

Click Here to read the full article that Scott Taylor wrote for the Huffington Post

Click Here to follow Scott Taylor on Twitter.

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Influence Direct Overview

By | Automotive, Design, Direct Mail, Insurance, Mortgage, USPS | No Comments

We just completed our products and services overview booklet. If you have any questions, feel free to contact us.

Influence Direct puts into action 40 years of combined direct marketing experience to provide our clients with a remarkably strong return on investment.  Our direct mail background spans major industries such as mortgage, banking, insurance, investments, automotive, retail, and business to business just to name a few.  We have at our disposal every tool needed to create any type of direct mail program imaginable.

We can print and mail just about anything such as snap packs, letters, envelopes, custom mailers, brochures etc.

You name it, we can do it!

Direct Mail Video

By | Automotive, Design, Direct Mail, Insurance, Mortgage, USPS | No Comments

So we thought it was time to put a quick video together. This is nothing fancy and pretty short, but it showcases a few of our popular direct mail products. The direct mail products in the video are snap packs, letters, envelopes, postcards and custom mailers.

At Influence Direct we recognize that our customers like to be “in the know” when they connect with their prospects and customers. We know the direct mail materials they like and the marketing channel they need. We know our clients choose us because of our cost effective printing practices that we pass directly to our clients and our expertise in mailing which potentially influences the response rate!

We want to be known as the most cost effective and knowledgeable direct mail company in the country!

Influence Direct is a full service direct marketing agency specializing in direct mail printing, mailing, and tracking. For a full capabilities overview, call 866-634-7771.

Direct Mail Templates

By | Automotive, Design, Direct Mail, Insurance, Mortgage, USPS | No Comments

Green VA Trifold Snap PackThe design, size and shape of your mail piece can affect the postage you pay.

When starting a mail campaign you have to decide what you are mailing. You need to decide if all of your language will fit on a postcard, letter, snap pack, etc. A properly designed mail piece qualifies for bulk rate postage discounts. The post office requires parts of your mail piece to be clear of certain elements to allow for barcoding, addressing and permit imprinting.

To help you out, we have included some images of some postal templates below. We have a list of InDesign and Adobe PDF versions that you can download here.

If you need help, our design team will work with you to create your own direct mail piece. Contact us today for more information.

 

 

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