WITHOUT CONNECT

When prospects receive their mail piece and go to your website, but do not take action like filling out a web form, they are never followed up with because you couldn’t capture any information from them.

WITH CONNECT

When prospects receive their mail piece and go to your website, but do not take action like filling out a web form, they are captured through our online follow-up system. When they leave your website and browses elsewhere, your ads show up directing them back to your website. Ads are shown through the Google network on over a million websites, including CNN.com and Dictionary.com

Influence Connect includes four features in one package. Old-school direct mail only operates on one. Influence Connect is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, Influence Connect consists of direct mail, mail tracking, online follow up ads, and call tracking.

We are also retargeting on the most visited website in the world — Facebook! Did you know that Facebook now has over 1.74 billion active users per month? The average user spends over 50 minutes per day browsing their Facebook feed. It also accounts for almost 20% of ALL mobile digital advertising!

Imagine your clients seeing their message and ad in their mail box followed by seeing it online and now seeing it again as they spend hours browsing their Facebook and Instagram feed!

 

 

 

 

 

 

How it Works

Influence Connect operates on 4-step process, where regular direct mail only operates on one. It is not a suite of services, but a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out postcards, Influence Connect consists of Direct Mail, Mail Tracking, Online Follow Up Ads, and Call Tracking.

Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.

Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system we designed ourselves, we track the mailing process of your order. You can log in anytime to know exactly when your cards are due to arrive, so you can plan for the influx of new customers.

Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system. Through our partnership with Google, text and image ads matching your direct mail piece follow your website visitors around the internet after they leave your site. So if prospects don’t take the desired action (fill out a form, buy, etc.) on your website the first time, you stay in front of them until they do. No leads left behind.

Step 4: Phone Call Tracking
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.

Our Strategy

We are the premier source for direct mail printing and mailing services. We help organizations with the acquisition, development, and retention of a profitable client base. Influence Direct understands the need to reach your target market at just the right time. We direct your efforts to increase and maintain market share profitability.