Calculate Your Return on Investment
Direct mail has been a proven marketing channel to generate leads for your company. Studies have shown that people are much more receptive to direct mail marketing. According to a study by Epsilon, “73% of U.S. consumers and 67% of Canadian consumers said they prefer direct mail for brand communications because they can read the information at their convenience. Additionally, 62% of Americans and 63% of Canadians said they enjoy checking the mailbox for postal mail.”
This calculator was built to determine the marketing ROI (Return on Investment) for your direct mail campaign. All you have to do is enter your program costs and projected program results under “Your Inputs” and click the Calculate Button. This will instantly give you an estimated ROI and other important details such as cost per piece, cost per new customer, and more. For more information on these calculations, click here.