ENHANCE YOUR DIRECT MAIL WITH GOOGLE AND FACEBOOK FOLLOW UP
Influence Connect is a complete marketing platform that includes direct mail, mail tracking, call tracking, online follow-up ads, social match and full USPS Informed Delivery® integration. Influence Connect is an full featured platform that creates more exposure for your company. Traditional direct mail is a offline marketing channel. This program enhances it with digital online marketing. For years marketers have used direct mail to generate leads offline.
We are also retargeting on the most visited website in the world — Facebook! Did you know that Facebook now has over 2.19 billion active users per month? The average user spends over 50 minutes per day browsing their Facebook feed. It also accounts for almost 20% of ALL mobile digital advertising!
HERE IS HOW IT WORKS:
Step 1: Your Mail Pieces Are Sent
Your direct mail campaign is complete and mailed to your target audience. This proven marketing channel produces results by delivering your fully custom mail piece directly to your prospect’s mailbox.
Step 2: Direct Mail Tracking
Using a proprietary barcode tracking system, we will track the delivery of each piece as it’s delivered. You have a custom dashboard where you can log in at any time and see exactly when your mail pieces are arriving.
Step 3: Retargeting Through Google
When a prospect visits your website after receiving your mail piece, they are put into our automatic follow-up system. Through our partnership with Google, your ads will follow them around the Google network after they leave your site. 44% of prospects visit a companies website after receiving direct mail marketing. Those people who visit we retarget with display ads are 70% more likely to convert on your website (place order, form fill, etc). 26% of customers will return to a site through retargeting.
Step 4: Call Tracking
We will supply you with a unique phone number so that you can track the number of calls that your direct mail campaign generates. This data will help you gauge the effectiveness of different marketing strategies and A/B split testing. Our platform will also record calls so you can check playback for training, check lead quality, and more.