Google Shortens Snippet Length

December, 2017 Google announced they had increased the snippet length to over 300 characters. That was short lived because five months later Google shortens snippet length. @dannysullivan, who is Google’s public @searchliaison, confirmed this around noon on May...

Weekly New Mover Counts

Did you know that the average American household moves every 5-7 years? We have a database of people who have moved that is updated every Monday. By accessing this data, you are able to target people as soon as they move to your area. You can search by state, county,...

How Long Does It Take For Mail To Be Delivered?

Ever wondered what is the average amount of time it takes for the U.S. Postal Service to deliver your mail to a certain area of the country?  USPS provides this information on a monthly basis with a very handy map tool.  Marketers can use this valuable information to...

What is Digital Marketing?

According to Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Let’s make this easier to understand. Digital...

2017 Postal Facts

According to the Postal Facts 2017, they have over 508,000 career employees, over 227,000 vehicles and they processed and delivered almost 154,000,000,000 pieces of mail. That’s right…almost 154 BILLION PIECES OF DIRECT MAIL! Their computer network is one...

2018 Postal Holidays

Here is a list of the 2018 postal holidays. Post Offices will not be open and there will be no mail delivery on these dates. Please use this to plan ahead for your direct mail campaigns. We will send you multiple reminders leading up to these dates. 2018 USPS Mail...

Mortgage Rates Still Low After Slight Increase

Rates may be on the rise, but it’s still a great time to refinance. Many of our clients have been sending out more direct mail lately due to these rates. “The most popular mortgage rose to its highest level since late June, after stalling for a month and a...

Direct Mail Is Not Dead

“Research shows that 41% of people over 65, don’t use the internet at all. For marketers, that’s a huge segment that can’t be targeted by email or social media.” says Scott Taylor in an article he wrote for the Huffington Post. A lot of people have been...

Mortgage Rates Have Hit a New Low For 2016

Mortgage rates have hit a new low for 2016 according Freddie Mac. This record low for the year matches the low from February 2015. “Low mortgage rates and a positive employment outlook should support a strong housing market in the second quarter of 2016”...

New FHA Mortgage Insurance Rates

Last week I posted a blog about the Federal Housing Administration (FHA) lowering its high fees for mortgage insurance. This was confirmed by Mortgagee Letter 2015-01 for FHA loans with case numbers issued on or after January 26, 2015. For the majority of buyers, the...