Google Shortens Snippet Length

December, 2017 Google announced they had increased the snippet length to over 300 characters. That was short lived because five months later Google shortens snippet length. @dannysullivan, who is Google’s public @searchliaison, confirmed this around noon on May...

What is Digital Marketing?

According to Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Let’s make this easier to understand. Digital...

Direct Mail Is Not Dead

“Research shows that 41% of people over 65, don’t use the internet at all. For marketers, that’s a huge segment that can’t be targeted by email or social media.” says Scott Taylor in an article he wrote for the Huffington Post. A lot of people have been...